5 Ways To Turn Your Customers Into Your Marketers

Richard Liu
Jun 25 · 5 min read
Great Support Can Lead To Advocates

But this is slowly changing.

Companies at present are now adopting customer-centric models into their marketing mix. This means more marketing activities are based on the inputs from customers.

1. Encourage Customers To Give Testimonials

Testimonials are a great way for you to showcase your customers and give a voice to your business. The best validation of your product is when your customers are willing to give a testimonial for it.

Source: Viral Loops

2. Dedicate Pages Or Case Studies For Your Customers

Featuring your customers in case studies or having their own story on your page is a great way not only to show your loyalty to a customer but also for them to share the win for their own brand.

Source: Nutanix Customers

3. Loyalty Program — Empower Your Evangelists

Loyalty programs are underrated, especially in the B2B space.

Source: Frequent Flyer Programs Are One Of the Best Examples of Effective Loyalty Strategies

4. Create Brand Advocates And Drive Word of Mouth

Brand advocates are vital to any business, especially startups. This is due to the word of mouth they can generate for business which is often something that is organic and not bought.

This is why it’s important to understand who your company advocates are and actively engage them and show that you value them. This is especially important if you’re a startup because this becomes your base of ‘super users’

  • Special invite only groups on Slack, Facebook, etc.
  • Special invite only events
  • Launch Events
  • Any other special recognition (forum badges, etc.)

5. Let the Results Speak For Themselves

If you’re nailing your support for your customers and they rave about it, rave about it yourself! Sites like G2Crowd usually demonstrate how good the product is as well as the support. To be even more official, having high NPS can also demonstrate how good your support is.


As marketing evolves, it is becoming more customer-centric. Companies are finding newer ways to bring in customers into the mix and to develop strategies around it.

The Startup

Medium's largest active publication, followed by +479K people. Follow to join our community.

Richard Liu

Written by

Lover of Tech and Sushi. Co-founder of www.yought.com — for your visual survey needs

The Startup

Medium's largest active publication, followed by +479K people. Follow to join our community.