5 Website Branding Tips You Need To Know About

“person writing on white book” by rawpixel on Unsplash

You’ve heard the word branding and web design separately but what about “Website Branding” ?

Website Branding simply means that your website is on brand!

If you’re yet to develop your brand strategy then make sure to checkout the blog post I wrote that covers “How To Develop Your Brand Strategy: For Creatives & Entrepreneurs” .

So how exactly do you make sure that your website is on brand?

Here are five straightforward and simple website branding tips you can start implementing:

1) Create a Mood-board for your website

Even if you have a logo created already — which you should have developed a mood-board for but if you (or your designer) didn’t its ok you can do so now!

Mood boards are super important for the design of your site because they help establish a visual representation of the style and feel of your brand + website.

Here are some examples of mood-boards I’ve created for past clients:

2) Color- palette

Creating a mood-board will help you develop your brand color palette as well! Your color palette colors are the five colors you will use throughout your site, social media graphics, stationary, e-books, etc…

Once you pick your color palette (hmm maybe I should write a blog post about how to do this… stay tuned) make sure to not deviate from your colors so that you stay on brand. The colors that you choose should reflect the style, feel, and vibe of your brand so using them throughout your site is how you stay on brand.

3) Fonts

Something as small as fonts make a huge difference when it comes to website branding because it creates consistency throughout your site and any branding material (e-books, graphics, social media posts, etc..) that you create.

Having a set H1, H2, H3, H4, and body font will help keep your brand coherence stay on point!

4) Copy

Copy aka the words on your website that translate to the message you are delivering to your ideal client are another biggy!

There’s a such thing as “on-brand copy” that should reflect your core values and speak to your ideal client. What language will resonate most with your ideal client?

Are you super professional and speak in a jargon heavy way because you ideal client does too? Or are you more laid back and refer to your audience as “babes” because they are primary females?

5) Social Media

This last one might have thrown you off but stick with me here. Like I’ve said many times before, there are two sides of your brand: the tangible side and the intagible.

  1. The tangible assets of a brand include: logo, favicon, alternative logo, watermark, textures, color palette, and typography
  2. The intangible assets of your brand include: values, voice, personality, and story

Including your social media links will give you another avenue to show the intangible side of your brand and develop a relationship with your audience.


Call to Action

Download “ The Ultimate Guide To Website Success” : An in-depth checklist to take you from website dreaming to launching! Already launched a website, but it’s not serving it’s purpose? This checklist is perfect for you too!


Originally published at www.jnlmediaco.com.

This story is published in The Startup, Medium’s largest entrepreneurship publication followed by + 379,938 people.

Subscribe to receive our top stories here.