6 Content Strategies of Ultra-Productive Creators

Use these approaches to supercharge content creation.

Christopher Kokoski
The Startup
Published in
8 min readMay 17, 2021

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Group of friend writing content and making video content — for my article on 6 Content Strategies of Ultra Productive Creators
Image by Author via Canva

As a content creator, I sometimes feel like there is not enough time in the day.

There are always so many things to do. Come up with content ideas, plan the content, make the content, edit the content, publish the content, and promote the content.

I feel overwhelmed just thinking about it.

Over the last decade, I’ve learned a few simple content strategies that help supercharge my content creation. I have personally tested these approaches on my how-to writing website for beginners, on my YouTube Channel, and on my freelance writing contracts.

For me, they work like a charm.

These are the six content strategies of ultra-productive creators.

Octopus Content

Octopus content is creating a bunch of content (eight octopus tentacles) that all connect to the same topic (octopus body). You can produce more content faster when you create a cluster of content pieces around a single category.

This allows you to hyper-focus and brainstorm ideas related to that one subject (as opposed to trying to come up with ten ideas for ten totally different topics).

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Christopher Kokoski
The Startup

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