6 Reasons Why My Online Store Failed Miserably

And what you can learn from it

Adete Dahiya
Mar 26 · 5 min read

The “business” idea

I was working with a leading travel platform in India at the time. Before I put in my papers, I spent a few weeks planning the entire concept. It wasn’t a profound idea, nothing that was going to “change the world”.

Setting up the shop

Once I had the plan charted out, I put in my papers and got to work.

Selling

Once I had all the material ready, it was time to launch the shop. I created a schedule and got to it. And I even got a few orders, enough to make back my initial investment (which wasn’t much, to begin with).

Why did this happen?

After about six months of being absent from the shop, I acknowledged that my business was over.

If you’re trading time for money, it’s not yet a business

It’s just another income source like a job or a freelance project.

It won’t last if money is the only driving force

My primary objective with this shop was to have a source of revenue before I quit my job. I had always wanted to do something on my own but I had never quite figured out what it was going to be.

You need to have a vision and plan for growth

Unless you have experience in creating business plans that accommodate growth, risks, and everything in between, you’ll find yourself directionless.

It’s important to learn how to price your products and services

And it’s not just about how much profit you’re making per sale.

Learning content marketing is essential

If you have a brand that primarily sells and markets through social media, you need to understand the ropes of content marketing.

Customer experience is key

This is one thing I can say I did right for the business. Customer experience is important regardless, but if you’re a small-scale business, it becomes essential.

In summary

Running a business takes a number of skills, especially if you’re a solopreneur. The best way to go about it is to try and get a mentor who has been on a similar trajectory before. Now, I run a coaching and consulting program for budding entrepreneurs and before starting this I worked with several mentors who helped me understand the ropes of the industry.

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Adete Dahiya

Written by

Solopreneur juggling multiple passions & a business | Writing on self-growth, social media & biz | Enjoy? Subscribe to read more: www.adetedahiya.com/newsletter

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +789K followers.

Adete Dahiya

Written by

Solopreneur juggling multiple passions & a business | Writing on self-growth, social media & biz | Enjoy? Subscribe to read more: www.adetedahiya.com/newsletter

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +789K followers.

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