6 Reasons Why Tech Products Fail

Vadim Lidich
The Startup
Published in
7 min readMar 20, 2019

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There are hundreds of ways to fail a product. Got an insufficient budget? Here is one. Founding team is not technically qualified? There goes another!

Over the last couple of years in my role as a founder, product leader, and advisor to startups, I singled out 6 deadly themes that shaped the lives of many tech founders and inadvertently led many products on the path to the startup graveyard.

Startup Graveyard, credit: TechCrunch

So without further ado, I give you 6 reasons why early tech products tend to fail, and how it could be prevented.

#1. Overbuilt

Entrepreneurs are optimistic by nature. It takes a special sort of reality distortion field to convince clients and teams to buy into the vision of an upstart.

Yet that optimism comes back to haunt the company when customer expectations need to reconcile with the reality.

When expectations are high, the temptation of the founding team is to usually add more features to the product, choosing quantity over quality. It also results in over-building.

Photo by Robert Zunikoff on Unsplash

Implementing payments while all users are still on free trial, making a mobile-responsive website when…

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Vadim Lidich
The Startup

Serial Entrepreneur, Product Architect, Advisor & Investor. Democratizing Access to Justice at coSquare.co Treating Medium like Twitter with no character limit.