6 Steps for Making Your First Sale on Poshmark
A step-by-step, example-packed guide from a Poshmark top seller with 48,000 followers
Disclaimer: This isn’t an ad or a sponsored post from Poshmark, and I don’t promote my own closet in the article. I am sharing my genuine thoughts and tips for beginners on the platform.
Are you a fashion lover looking for a side hustle?
I recommend Poshmark.
Selling clothing online is a fun and rewarding side hustle that just about anyone can do, and do well. While I’ve used Mercari and eBay as well, I’ve found the most success (and had the most fun!) on Poshmark.
I’m a top seller who has made thousands of dollars on the platform, I have 48,000 followers, and I’ve learned invaluable lessons about e-commerce from having an online clothing resale boutique.
Here are 5 steps to making your first sale on Poshmark, and deciding whether or not this is the side hustle for you.
1. Make a Sharing Schedule — And Stick To It
The single most important way to make sales is sharing your own closet and sharing items from other Poshmark closets (read that again — this is crucial to remember).
One of the most common sharing schedules is to share your entire closet every morning, noon, and night. However, you’ll also want to share from other closets. I like to share from other closets during the “parties,” which take place at (in Central time): 11 AM, 2 PM, 6 PM, and 9 PM.
If you don’t have the time, that’s totally okay! Sharing your closet once a day is an incredible start, and it shouldn’t take more than 5 minutes.
Counting your shares is usually more trouble than it’s worth, so you might just want to set a timer for say, 20 minutes, and share as many as you can that fit your own brand in that time.
When you’re just starting out, try to share from closets with under 20,000 followers, as these closets are more likely to share your pieces. As a rule of thumb, the more followers someone has, the busier they are with sharing their own closets and shipping orders.
Further, when you’re new to the platform, share from someone’s closet every time they share from you!
Create your sharing schedule
2. Start With Your Own Clothes Before You Buy Inventory
Once you go down the Poshmark rabbit hole, it can be easy to fall into the trap of loading up on thrifted inventory right away. However, taking the time to know whether you actually like the process or not could save you money and heartbreak down the line.
Poshmark is a LOT of work, even as a side hustle, and it takes commitment and dedication. Make sure you enjoy being a seller by using your own clothing as a “trial run” before the “real deal.”
To sell your own clothes, I think the Marie Kondo method is great for deciding what you can get rid of.
Some best-selling brands that you may have in your closet include:
- Under Armour
- Free People
- Victoria’s Secret
- American Eagle
- J. Crew
Choose ten pieces to list on Poshmark from your own closet
3. Take Simple Pictures
Pictures are crucial to selling a piece on Poshmark, much like the featured image is crucial to getting someone to click on your Medium article.
You’ll notice that people will use stock images or highly stylized images, but I recommend against both of these. Using stock images breeds distrust in your customers and makes you liable for copyright infringement, while using highly stylized images takes a lot more time than it’s worth in the beginning.
A common problem in the Poshmark community for sellers with purchased inventory is the “death pile,” or the clothing pieces we haven’t photographed and listed yet. Pro tip: don’t have a death pile!
The best way to avoid the dreaded death pile is to photograph and list your pieces as quickly as possible.
To take your first pictures:
1. Find a well-lit spot (rooms with windows work well, but don’t photograph immediately in front of windows as the backlighting will mess up the color)
2. Either hang the piece against a solid-colored backdrop (preferably white) or spread it on a clean floor (I use white styrofoam boards from Dollar Tree, and they work incredibly well!)
3. Use the square-image setting on your camera (the 1:1 ratio) as this is the size of Poshmark listings
4. Take the “cover picture,” or the item in its simplest form, then the back of the item, the inside (if it’s a purse), and close-ups of any special details, the fabric, and the patterns
Here are the cover photos of some sold listings I took to show you examples of different ways to photograph by using white styrofoam boards (top left), hanging on the wall (top right), using a mannequin (bottom left), and placing on the floor (bottom right).
Photograph the ten pieces you chose
4. Do Pricing Research
I know this probably sounds daunting, but I assure you, it isn’t! I’ll walk you through an example.
Let’s say I have a black and white shift dress from Lafayette 148.
On Poshmark, I would search for “Lafayette 148 black white shift dress.” Then, click on “filters,” scroll down and click “availability,” and choose “sold items.”
Now, you’ll see items like yours that have sold. Try to find a good average price, then price your item 20% higher (if the average sold price is $50, enter 50 into your calculator and multiply by 1.2).
Ta-da! Now you have a well-priced item with room to haggle!
Choose prices for each of the ten items
5. Follow the “Listing Title Formula” and Write Descriptions
This is the formula I follow to get the most amount of sales I can from my closet:
Brand + Size + Item Description + BNWT (if true)
(BNWT means brand new with tag! Always include this in your listing title if it’s true, and if the item is hard to find BNWT, put BNWT before the brand.)
So, let’s say I picked up an Anthropologie top that I’m listing, and it’s brand new with all the tags attached. It’s a size 6, and it’s a solid red tank top. The listing title should be:
“Anthropologie Size 6 Red Tank Top BNWT”
I personally don’t, but feel free to experiment with writing the brand in caps (ANTHROPOLOGIE), which some sellers have found success with.
If you have more room once writing the initial simplified title, feel free to add in more details, like “soft” or “___ fabric.”
In your descriptions, try to put yourself in a buyer’s shoes: if you were them, what info would you need to know before purchasing an item?
Some important details to consider include:
- Re-state the basics of the title
- How worn/used?
- Pet-friendly home?
- Smoking home?
- Style (for example, if it’s a dress, specify a-line, shift, empire waist, etc.)?
Here’s an example of a typical description of an item of mine:
You’ll notice I also say that I consider all offers, and to have a great day. This is optional, but saying you consider all offers makes your customers less reluctant to throw an offer your way.
I say “have a great day” because I want people to associate my closet with kindness and customer service — see step 6!
Write and publish the listings for your items
Start following your sharing schedule
6. Treat Your Customers Like Gold
Finally, if you ever get any questions on your items and especially when you make a sale, treat your Poshmark customers like gold:
- Thank them for purchasing on the listing once it’s sold (tag them using @ and their username)
- Ship ASAP
- Write a thank-you note
- Overcommunicate if there are problems or delays
- Treat your customer how you would want to be treated
Some sellers will wrap their packages up with fancy ribbons, give extra gifts, include business cards, etc. Personally, I find that using a cute mailer, shipping quickly, and saying “thanks” is more than enough, especially if you’re just starting out or low on time.
I personally think a cute mailer is really important, but fast shipping is the number-one way to your customer’s heart (as well as a clean, pet-fur-free item — but hopefully that’s not an issue!). Most Poshmark sellers use “polymailers” or “bubble mailers;” you can also use free USPS shipping materials!
According to Poshmark,
“Existing PoshPost label can now be used with Priority Mail, Flat Rate, and Regional Rate boxes up to 5lbs (any weight over 5lbs requires an upgraded label). Please note Express Mail boxes are not permitted.”
You can order these materials for free at the USPS store.
Plan what you will use to ship items, and get what you need before you make your first sale
Those are the steps to making your first sale on Poshmark! If you think you’d like to sell on the platform long-term, here is a crucial bonus tip that will help boost your momentum immensely.
BONUS TIP: Become A Poshmark Ambassador ASAP
I had very slow follower growth until I became an ambassador. Once I did, my following grew on autopilot — and it does every day.
Right now, I’m struggling with my health, so I haven’t been as active on the platform as I would be if I were in “sales mode.” Still, even without doing anything besides liking clothes I want for myself (#sorrynotsorry), I get new followers, shares, and the occasional sale.
Here is Poshmark’s guide for ambassador requirements.
As of January 2021, those requirements are:
1. Make 15 sales or more
2. Have 50 or more available listings in your closet
3. Have an average rating of 4.5 stars
4. Have an average ship time of fewer than 3 days
5. Share your items 5,000 times
6. Share other sellers’ items 5,000 times
7. Leave at least 1 love note for a purchase
It may seem daunting, but now that Poshmark has added categories like home decor and office supplies, you can list more than you think (and clean out your place in the process!).
If you work on getting the shares done right away, you’ll see the snowball effect — others will share your pieces, too, and the sales will start rolling in. It should take fewer than 3 months to reach ambassador status, especially if you know the requirements and consistently work toward them.
If you’re looking to start a clothing reselling business, hopefully, this gave you a good place to start!
Keep in mind that side hustles are great, but it’s important to find one that works for you. You can absolutely succeed on Poshmark if you have the time, commitment, and dedication to making it work.
Stay safe out there, friend.
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