6 Tips to Improve Your Product Adoption Rate
The best way to get a flawless reputation, become a trustworthy brand, and ultimately have a high product adoption rate for your business is to improve your processes from the moment a client enters your website to the overall product value. This means excellent UI and UX, reliable customer support, and features delivered as promised.
Let’s go through a few essential tips that will help you improve the product adoption rate.
- Create a smooth onboarding process
Imagine for a moment that the onboarding for a SaaS product is like going into a new bookstore. You look around for a while, but then you’re waiting for the librarian to come and help you. You know what you usually read, you know what you want, but you wait for them to recommend some similar titles and guide you through their hundreds of books.
If they do their job right, you can walk out with a bag full of books. If not, well… you probably won’t.
Onboarding is your chance to show potential clients the true value of your product while helping them understand exactly how the product works. If they comprehend all the features and capabilities, the chances of them linking your product are higher.
It’s a win-win situation.
If you feel like this process is not optimized enough, you should definitely invest more in it because with excellent onboarding comes a high product adoption rate.
There are two types of onboarding processes: contextual and personalized. But even if we can make a distinction between them, they go hand in hand.
- Contextual onboarding
This kind of onboarding gives users guidance once they start exploring your product and features for the first time.
Contextual onboarding also means creating triggers. A trigger is a message that explains what a button can do, for example.
With Eyelet, you can make a smooth onboarding process with step-by-step walkthroughs, contextual support guides, and on-screen guides. You can also create feature spotlights on features that are rarely used or on features that you just launched.
A contextual onboarding done right means 3x faster feature and product adoption, customer service cost, and many others.
- Personalized user onboarding
As I said earlier, this type of onboarding is strongly connected with contextual onboarding. The only difference is that with this, you can personalize the onboarding process according to each user.
- Use in-app messaging
In-app messages can be used to improve the onboarding process, and every time you want to introduce a new feature to your existing customers.
These messages can come in handy when you notice a feature is not used enough and you want to suggest it to your users while providing continuous on-demand support.
- Create user journey maps
Journey maps help you understand how users navigate your product and their behavior, showing you ways of improving your brand to increase the rate of the adoption process.
You can also conduct in-depth research based on how people use your product to see where users have issues or other UX or UI shortcomings.
- Listen to users’ feedback
Sometimes you may think that you have the best product or features addressing all the users’ pain points, but you’re still not satisfied with the product adoption rate.
A possible cause could be that you misperceived your audience’s needs.
But this situation can be greatly improved once you start addressing targeted questions to your clients, then improve your product’s features based on their feedback.
Don’t ask general questions because you’ll be overwhelmed by their responses, and they won’t be helpful either.
Instead, create surveys with a few precise questions related to a single feature.
This should be a continuous process because each product needs continuous improvements.
- Have a great in-app support
So we talked about the onboarding process and in-app messaging, but some people skip that part only to find themselves not knowing how a certain feature works.
Provide in-app customer support so that users can reach your team whenever they encounter difficulties or simply want to ask you questions.
- Engage with users outside the app
If you notice users who discovered your product but haven’t tried it much yet, which means they didn’t reach the true meaning of the product adoption phase, you can use a tool for sending nurturing emails to remind them to stop by again.
These emails happen after the welcome email, and they can make a huge difference in your product adoption rate. You can schedule a series of automated emails to support users in getting started with product features.
But these emails are not just automated but related to and triggered by users’ actions, which makes them relevant, contextual emails that make sense in the user journey.
If you want to create an onboarding system without writing a single line of code, I’ve got the perfect article for you: https://eyelet.io/add-eyelet-to-your-app-using-your-google-tag-manager/
