6 Top Ways to Get Free Publicity for your Small Business

Going public is something that every entrepreneur wants when it comes to the marketing part of both themselves and their company. And the main reason behind this is due to the enormous profits that can be harvested. The benefits here include the ones like the conversion of the potential clients into regular clients or even to make them loyal clients.

And being the owner of a company, you definitely need the publicity of your company for allowing the public to learn all about your products or services that you have to offer them. It is laudable to record that no company can endure for long without publicity.

Image Credits: Pexels

And the reason is simple; if you do not share about your company with the public, then you would not have the chance of letting the general public learn all about your business and what you have to offer to them. Moreover, this is the reason why there are a lot of companies that are paying millions of dollars for advertising every year.

Moreover, if you have an excuse or lack of money for advertising for your small business, you need to stop there. A lot of methods are out there through which you can easily get the publicity of your business with just a little money. As a matter of fact, a lot of the small business owners have taken up these methods and have a smiling bank account today.

Hence, if you are not sure about what these strategies are, then you can take help from the 6 tips shared below for obtaining a low cost or free publicity of your business:

1. Create a Website with Valuable Contents

One of the very first ways to get your business online and in the eyes of the public is by developing a website for your business. This would help you share all your information along with the products and the services that you have to offer.

Moreover, you can create a sub-blog by adding valuable content that would let the public learn more about your products and services. And if you concentrate on SEO of the website, you would be able to get a good amount of traffic.

2. Have a Referral System

This is the best way in which you can gain publicity, but you would need to spend money for this. In short, you can just set up a referral system where a person can earn an amount of money when they refer your business or products to others.

Eventually, this would lead to a good amount of sales for your business. In short, you would have people marketing about your product as an affiliate, and they would be earning money just as you make both sales and cash through them.

Not only this, seeing the others earn by promoting your business, many other people would join in to become affiliates and help gain sales for your business.

3. Video Marketing

Video marketing is another method that can help you to market your business via videos easily on platforms like YouTube. If you decide to use YouTube to make your video about your business, you are making the right choice. This is since YouTube is the third most visited site in the world and has about 50 million visitors that come here each day.

And if you are worried about the types of videos that you can make for your business, do not worry. You can easily make the ‘how to’ videos or even give proper information on each product or services that your company is selling, in the video. Moreover, you can also select from the many other video websites to share your video and obtain publicity.

4. Guest Post on Authority or High Profile Website

An authority website is a site where people usually begin to trust and regularly visit for a specific niche or topic. The website gets it popularity over time, with hard work and even by spending money on it. And by posting guest posts on such websites that are related to your niche, you would be able to make your site popular and get traffic on it.

For this, you would need to contact the owner and let them know about your plan for the guest posting. After that, the owner can permit you to write on whatever you feel like or on a specific topic. And in the area for the information of the writer’s profile, you can give details about your services, your website and even about yourself.

Also, the Authority sites should be from the same niche and offer the same services that you offer. This would let you get a good amount of visitors to your website.

4. Be Active On Social Networks

With the help of the social networks, you would be able to get free publicity of your business. For example; there are about 800 million visitors on Facebook alone, and this can help you get new members on your website.

All you need to do is spread the word by making a page, searching for groups and joining them. You can also create a group and invite people to connect easily. Keep updating bits on your website so that people will stick around. If you do not like Facebook, there are other places like Twitter, LinkedIn, and even Instagram.

5. Offer Free Products Online

In this method, it is obvious that you might need to give away free things to develop your fan group. You can do this on your social media page or even on your website. The free stuff can be anything from a product you are selling to ebooks, podcast, Webinar, etc., in exchange for emails or likes.

And with the help of the emails, you would be able to notify those people about new services or products. You can also extend this to develop relationships by sending emails to them.

And with the help of these ideas, you would be able to get publicity without spending millions of dollars for it. And this advice is to try almost every one of them, as they would cost you little to nothing and you would enjoy a good amount of traffic while you grow your brand.


This story is published in The Startup, Medium’s largest entrepreneurship publication followed by 320,131+ people.

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