Sarath CP
Sarath CP
Jul 10, 2018 · 6 min read

Inflation and growth are the most vital target for most businesses and entrepreneurs. And if you sit down scared that inflation would make you lose, you would never win. Instead, learn all the tricks to grow your business in the uninspiring and outgrowth economy. Here are six growing business expansion methods:

Image Credits: Pexels

1. Widen the scope of the products in the business.

The more options customers have to choose from, the more they get attracted. This is because everyone would like to select the most suitable product for themselves out of a wide variety of products offered instead of selecting one from an option of 2 or 3.

To start with, you need to assess which products or services that you can provide that would satisfy the customer requirements. Along with that, you need to ensure that the costs are also reasonable. After this step, you can then regulate whether you can provide the products or services at a profit.

The most effective way to do this task is to take market surveys and customer interactions through the salesmen in the stores. Having face to face interactions with the customer will also help to promote the product, and they will feel that you are trying to satisfy their wants and this will help the business in the long run too.

Get to know their opinions about your new products and ask them what can you do to improve it. Moreover, ask them for ideas that will help improve the services or product you provide. While conducting these market research keep in mind that you need to focus on the customer demand for the new products and the cost incurred to manufacture, deliver, and sell them out.

2. Increase the sales to your customers.

This is the B-side of the first approach which is a piercing broad into the customers base. Basically, you need to conduct a market analysis where you can identify the customer requirements about the products or services that they are more likely to purchase. This would, in turn, assist you in focusing on the marketing and sales prospect of it.

The research will separate your customer requirements on the basis of the criteria you choose such as the age, gender, location, purchase history, etc. Now, you can do an analysis on their possible profitability by selling them your advanced services and products. In short, this would eventually help you to grow your business.

3. Broaden the availability of your products.

The strategy here is to sell your existing products to more customers by widening the availability of it. This can be done by increasing the number of stores of your brand since there may be customers that prefer the existing product, but due to its unavailability in other locations, they are not able to purchase it.

Before you open another branch, perform a market research on the area to make sure there is sufficient customer demand in that area. This is so that you can reduce the risks of loss and open your next store in the right place that would be profitable to your business. If you have a retail or storefront business, then this type of geographical expansion will involve opening of more retail stores in different locations. It may be across the city, state or may even include opening a branch across the country.

Doing this task will require a serious compelling investment of money and time. So, make sure that the market research is adequate to act on the basis of it and there is enough customer demand so that you don’t make a dead investment that will later cause loss to your business.

If you can’t portray the benefits of your product or service to the people of the new region, you are going to struggle for sales. For a good start, be open to the people about the merits and demerits of your offering.

4. Target customers and markets.

Most of the businesses choose between targeting the customers or the market, but to conquer the market you have to target new customer market. Majority of the businesses choose to target the market on the basis of age, gender, and location or demographics such as values, interests, and activities. But there are also other customers that may be valuable to you.

Being able to conquer those customers by the correct mediums and time is the early stride towards growing your business into new markets. While taking the first steps in expanding your business in a new market, you also need to boost up your advertising game. This is because it is one of the most influential medium through which information about your product will reach the new people in the market. This is quite instinctive, but it’s true.

5. Expand your delivery and sales channels.

One of the best examples of places to expand your sales and distribution is the internet. One major factor that can transform your business, help boost the sales and reach more and more people. Endless enterprises have revived themselves to benefit from the vast opportunities online. By opening online stores they transform themselves and reach a much broader audience in the market.

Opening a business or store online also act as an advertisement for the business and this also promotes customer convenience. This promotes customer satisfaction and they will be pleased to shop with you and will happily take part in the surveys that you conduct which will again help improve your product for higher sales.

6. Merge with other businesses.

This is one of the fastest route for expansion and growth of the company. It is effective in many ways such as funding and joining hands with a more popular brand will also help in promotion and growth of your business. By joining hands with another firm may even double the size of your company as they will have reach in specific areas that you don’t and it will be advantageous to you.

Before merging with another business you must conduct an analysis confirm the benefits that your company might inherit through this merge and have an agreement between you and the company your merging with for eliminating further quarrels on legal matters or others. Make sure both of you agree and adhere to the terms and conditions stated in the agreement.

While researching about companies focus on those ones who have a healthy financial stand, have a strong and deep management, those who have a huge client base and the solidity of its standing contracts. While considering companies, focus on those with whom if joined your both resources could be combined and would result in a stronger entity than both of your companies would be standing by itself.

You do not have to wait for the economy to favor your business, there are various ways that you can reach success without factors favoring you. The economy does not have to be favorable for you to grow and expand, there is always going to be something or the other that does not favor your current business status or plans. But you don’t have to wait for things to get right, you have to act right for your business and make it excel.

This story is published in The Startup, Medium’s largest entrepreneurship publication followed by 343,876+ people.

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Sarath CP

Written by

Sarath CP

Digital Strategist and Growth Hacking Specialist worked for both startups & big brands, helped them to build a strong brand presence and achieve growth.

The Startup

Medium's largest active publication, followed by +502K people. Follow to join our community.

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