7 Books on Writing You Haven’t Read

Charles Daly
The Startup
Published in
4 min readOct 8, 2019

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“You can be cautious or you can be creative, but there’s no such thing as a cautious creative..” -George Lois

I assume you’ve read Bird-by-Bird, The Elements of Style, and Stephen King’s On Writing, (all of which are incredible) so they aren’t on this list.

Here are seven unsung gems that have made me a better writer.

Photo by Charles Daly

Damn Good Advice (For People with Talent!) by George Lois
Lois was one of the founders of advertising’s creative revolution in the 1960s and has been called “the real Don Draper” a comparison he hates.

Some of his advice is ad-industry and copywriting specific, but much of it applies to artists in any medium:

“If you want to do something sharp and innovative, you have to know what went on before. Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.”

He then gives the example of one of his own epiphanies that led to an Esquire cover featuring Mohamed Ali posing as St. Sebastian.

Cassavettes on Cassavettes by John Cassavettes and Ray Carney
Director John Cassavettes looks back on his career and creates a rambling, brilliant, and occasionally self-contradictory creative ethos. Cassavettes is the patron saint of anyone who…

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Charles Daly
The Startup

B2B Copywriter. Co-author of Make Peace or Die: a Life of Service, Leadership, and Nightmares (my dad’s memoir). https://www.makepeaceordie.com/