7 Copywriting Secrets You Can Steal to Write Better Headlines
How to make your headlines sizzle
Many writers get the headline all wrong.
We’ve been taught that the sole purpose of your headline is to grab the reader’s attention.
Sure, that’s part of it.
But the main goal of your headline is to get someone to read your subheading.
And the goal of your subheading is to get them to read the first sentence of your article, sales page (or even your novel).
As copywriting legend Joseph Sugarman puts it:
“Each element has a single purpose and that is to get you to read the first sentence.”
So how do you write captivating headlines that catch your reader’s attention and pull them into the rest of your article or copy?
Read on to find out.
How to make your headlines pop
You have 3 seconds to grab your reader’s attention.
And that number will likely get shorter in the next five years.
So when it comes to writing strong headlines, here’s one useful way to think about it:
