7 Design Tips I Learned From Apple
Call me a simple man — but beauty is beauty.
Published in
5 min readDec 14, 2022
Apple is a free design university.
But to learn from it you need to:
- Let go of the buying mentality.
- Embrace the designer mentality.
Harsh truth: Apple would be nothing without its designers.
- Most brands see design as beautifying.
- Apple sees design as how things work.
This tiny shift in thinking turns everyone from an engineer to an accountant into a designer. This tiny shift in thinking turns every project into a designed experience.
This tiny shift is the real reason Apple’s computers are more beautiful on the inside than their competitors’ computers on the outside.
Integrate text and graphics.
Most brands have a gap.
They still treat design and copy as two different things.
Not Apple.
For Apple, it is all about the story. It is all about seamlessness. It is all about brand cohesion.
Apple blurs the line between typography and imagery.
