7 Hidden Google Sheet Tricks To 10X Your Marketing Productivity

Leverage the sheet to (really) get sh*t done.

Illustration by Jano le Roux

Google Sheets is 100% free.

And it’s one of the sharpest marketing tools out there.

Learning its most useful — yet hidden — marketing hacks helped me:

• 10x my marketing productivity.
• Improve my writing in a data-driven way.
• Really understand my customer's objections.

Let’s start with my sleekest sheet tricks.

1. Import a competitor's blog posts

Literally import 100s of post titles, customer reviews, and much more with one tiny command.

Google Sheets / Illustrations by Jano le Roux

When I first realized Google sheets had a web scraping feature my little brain went rah-rah-Google-a-ha. You can use it for importing:

• Your competitors’ blog post titles.
• Hundreds of competitor customer reviews.

This feature is incredibly useful in the research phase of nearly every marketing plan. It quickly gives me an idea of what’s…