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7 Steps to Develop an Effective Content Distribution Strategy for Early-stage Startups
Effective distribution does the magic, not creation.
One of the major challenges of early-stage startups is penetrating their target markets. To solve this problem, information needs to be distributed across the right channels in very effective ways. Obviously, there is no better way to pass information than with engaging content. And businesses have been doing that longer than we can ever imagine.
Bill Gates’ 1996 essay, “Content is King,” brought our awareness to the relevance of content in our world. In the past few decades, the world has done nothing but validate his argument. However, what Bill’s essay failed to mention was that the appropriate placements of content are far more important than the content itself. Because it doesn’t matter how insightful content is if it’s not viewed by the audience that it is intended for.
Nevertheless, properly publishing content in the right channel isn’t enough. Startup founders and marketing need to consider their audience engagement. In the past few years, the human attention span has become considerably lower than before. Creators and marketers need to realize that it’s not only difficult to keep readers engaged on one channel for so long; it is impossible.
