7 Ways High-Growth Brands Remove Friction In Their Marketing Funnels

Get smarter at removing friction to convert more leads.

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They say all polishing is done by friction.

I say:

• Good friction can build a business.
• Bad friction can destroy a business.

Especially if that friction is in the wrong place — the marketing funnel.

Let’s get smarter at cutting bad friction.

Make it easier to find stuff

Apple

Nobody likes to struggle.

• Not you
• Not your customer

Nobody buys a product they can’t find.

Make it easier for your customer to find what they’re looking for.

When people talk about Apple, I nearly always hear the same words:

• Clean
• Seamless
• Effortless

This is not by accident.

Apple is the master of tidying up.