7 Ways Lil Yachty Went Viral & Built A Brand
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The marketing genius of Lil Yachty has been unmatched and unrivaled in his recent rise to fame within the music industry. The 23-year old has built a brand, capitalized off of Internet trends and embraced the meme era. This sense of ‘know how’ has helped the rapper go viral time after time.
His ability to connect with fans has made him a hot commodity for brands like Sprite, Target and Nautica. He makes it look easy at times, but he has followed a blueprint that has landed him an array of opportunities by leveraging his brand power.
Such as modeling for Kanye West’s billion dollar fashion line, Yeezy. Along side the likes of Bloody Osiris and delivering such viral sensations like ‘Minnesota’, ‘One Night’ and most recently ‘Oprah’s Bank Account’.
In a recent interview with Genius, Lil Yacthy discusses the endorsement deals that has landed him $13 Million in 16 Months,
“Nautica, Sprite, Target, some other stuff I got coming, I…
