7 Ways to Use Customer Testimonials in Your Content

Customer testimonials — something that deserves a place on the front page of your website. Or at the top of your social media accounts like ratings and reviews on a Facebook business page, right? Of course. After all, they are the proof of your outstanding work.

But are these the only places where reviews can exist?

Only on a website page or front page? Not elsewhere.

According to Social Barrel, “The average consumer consults 11 online reviews before making a purchasing decision.”

The same goes for your customer testimonials. They will have more influence on visitors when you repeat them several times.

That doesn’t mean you should put them on all of your web pages for repetition shake. It will make you look fake.

Let’s say if you submit the same blog post in the same way on Facebook, Twitter, Instagram, and other social media accounts. It won’t give you the best results from all networks. In fact, the results will be the opposite.

On the contrary, if you submit the same blog post in different ways — as a video on Facebook, as a news post on Twitter, as an infographic on Pinterest, and as an image on Instagram — only then will you reap its maximum benefits.