7 Ways to Use Customer Testimonials in Your Content

Customer testimonials — something that deserves a place on the front page of your website. Or at the top of your social media accounts like ratings and reviews on a Facebook business page, right? Of course. After all, they are the proof of your outstanding work.

But are these the only places where reviews can exist?

Only on a website page or front page? Not elsewhere.

According to Social Barrel, “The average consumer consults 11 online reviews before making a purchasing decision.”

The same goes for your customer testimonials. They will have more influence on visitors when you repeat them several times.

That doesn’t mean you should put them on all of your web pages for repetition shake. It will make you look fake.

Let’s say if you submit the same blog post in the same way on Facebook, Twitter, Instagram, and other social media accounts. It won’t give you the best results from all networks. In fact, the results will be the opposite.

On the contrary, if you submit the same blog post in different ways — as a video on Facebook, as a news post on Twitter, as an infographic on Pinterest, and as an image on Instagram — only then will you reap its maximum benefits.

Similarly, you have to promote your customer testimonials in different ways on different channels to gain the maximum advantage from them.

In this blog post, you will learn to use customer testimonials in 7 different ways to leave a long-lasting impression on your target audience.

Here are 7 different ways to use customer testimonials in your content

1. Transform it into a Case Study

Thousands of praises from your previous customers won’t necessarily help visitors make a purchase decision. Yes, they do make visitors think a bit about your product or services.

But, what makes them click is: results.

Tell them about the results. Use case studies as your weapon.

Steve Kamb, the owner of Nerd Fitness, claimed to generate leads from one of his published case studies.

Did you notice how he transformed customer testimonials into a case study showing exact results with time invested?

Rewards are clearly visible.

When everything else fails to capture a user’s eye, posts like these make users believe the results of your work.

The formulas below will help you create a clickable headline.

  • Problem Solved + End Result + Time Taken
    E.g. Lost Weight + 128 Pounds Lost + 10 months
  • How [Something Your Targeted Audience Wants] in Under [Number] Months
    E.g. How We Ranked #1 for a High-Volume Keyword in Under 3 Months
  • How [Your Product] made [Something Impossible Happen] within [Number] Weeks
    E.g. How Our Social Media Marketing Tool Drove 100,000 Visitors to this Website within a Week

2. The Right Time to Add a Slider

Visit Zapier’s blog. Click on the blog post that interests you the most. Scroll to the end of the blog post, and a relevant-to-the-blog-post testimonial will slide in to tell you about how Zapier helped users with their business.

Zapier’s testimonials are supported by call-to-actions to invite readers to try Zapier.


Zapier sets a perfect example of how to make the most out of your blog with a slide-in testimonial relevant to the blog.

Blog readers and visitors are people who are interested in that particular topic. And if readers scroll to the end, that means they are actually looking for some solution.

Obviously, your blog is relevant to your site, product, or services. With a slide-in testimonial relevant to the particular blog post, you are telling users that you have a solution to their problem. Plus, you are showing proof from others you have helped.

3. Get Support from Quotes

“Customer service is the new marketing.” — Derek Sivers, Founder of CD Baby.

Does it catch your attention?

The answer is obvious.

Everybody is on a hunt for quotes for inspiration. #MondayMotivation on Twitter is proof. Even if you are not in a mood to read something, a quote relevant to your life will never fail to catch your attention.

Users are like you. Catch their attention instantly with quotes blended well with customer testimonials just like Copyblogger.

Customer testimonials in quote format are easy-to-read and understand. Plus, putting the image of the particular person will make your quotes look more trustable. That will add credibility and legitimacy to your testimonials…

Read the full article on Shane Barker’s Digital Marketing blog.

This story is published in The Startup, Medium’s largest entrepreneurship publication followed by 295,232+ people.

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