The Startup
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The Startup

8 Data-Driven Ways To Validate Your Startup Idea

Photo by Isaac Smith on Unsplash

Too many entrepreneurs think the best way to determine the quality of an idea — be it a company, a product, a feature, whatever — is by asking people their opinions. WRONG! Asking people their opinions is the worst way to validate (or invalidate) an idea for three important reasons.

Reason #1: People usually don’t know what they want, particularly in an entrepreneurial context. To…




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Aaron Dinin, PhD

Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @

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