8 PR Strategies for Bootstrapped Startups

Josiah Humphrey
Aug 18, 2017 · 9 min read
Image for post
Image for post
Originally published on http://www.appsterhq.com

Why Should You Care About PR?

Image for post
Image for post

1. Set a Specific Goal

Image for post
Image for post

What, exactly, do I want to achieve with my company’s PR initiatives? Why are we pursuing positive PR?

“…you have to think about what type of story you’re going to push in order to determine who you are trying to reach specifically.”

2. Perfect Your One-Sentence Pitch

Image for post
Image for post

My startup, [insert], is currently working on [insert] in order to help [insert] solve their [insert] by doing [insert], which is important to because [insert].

3. Dos and Don’ts When Contacting the Media

Image for post
Image for post
Image for post
Image for post

4. Do Your Research and Target Sources Strategically

Image for post
Image for post
(image source)

5. Make a List of Journalists and Editors

Image for post
Image for post
(image source)

6. Think About More Than Product Launches

Image for post
Image for post
(image source)

7. Guest Blogging

Image for post
Image for post
Image for post
Image for post

8. Reverse Pitching

Image for post
Image for post

Thanks for reading!

If you enjoyed this article, feel free to hit that clap button below 👏 to help others find it!

Image for post
Image for post

Originally published at http://www.appsterhq.com

Image for post
Image for post
Image for post
Image for post
Image for post
Image for post

The Startup

Medium's largest active publication, followed by +683K people. Follow to join our community.

Sign up for Top Stories

By The Startup

A newsletter that delivers The Startup's most popular stories to your inbox once a month. Take a look

By signing up, you will create a Medium account if you don’t already have one. Review our Privacy Policy for more information about our privacy practices.

Check your inbox
Medium sent you an email at to complete your subscription.

Josiah Humphrey

Written by

The Startup

Medium's largest active publication, followed by +683K people. Follow to join our community.

Josiah Humphrey

Written by

The Startup

Medium's largest active publication, followed by +683K people. Follow to join our community.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store