8 Reasons Why a Team Approach to Marketing is Better than Going Solo
There really is safety in numbers
I have formed alliances with other writers on many projects including book anthologies, blog sites, Facebook groups, and most recently, as co-editors of a publication on Medium.
It can be very lonely as a self-employed writer. This team approach is better than going solo for many reasons:
What better motivator is there than an email in your inbox titled, “Have you completed it yet?” Whether “it” is creating your bio, finishing a blog post or coming up with some quotes to post on twitter, working with others can be the motivation needed to to finish the project.
2. Good of the Whole
Generally writers love to write but aren’t comfortable with promoting themselves. But when you’re part of a team, promotion doesn’t feel so selfish. Instead of selling yourself, you’re contributing to the good of the whole.
3. Idea Generation
Writing can feel like such a solitary activity. When I try to bounce ideas off my husband I get a blank stare. But discussing ideas with my writer friends is stimulating as we’re starting on the same page and can offer each other solid advice.
When an idea for an article or book is born there is an energy and heart-pumping thrill that keeps me up at night — for a few days. But the excitement tapers quickly. However, working on a team fuels the excitement. When I’m feeling tired and overwhelmed my writer friend will inevitably fire off an email that ignites the excitement once again.
5. Deadlines Met
Failing to meet a deadline that my writer friends trusted me to meet has far more consequences than putting off my own self-imposed deadline. There’s an external accountability and expectation to do what I said I would do. Others are relying on me and I don’t want to let them down.
6. Safety in Numbers
My favourite book signing and book reading events that I’ve participated in have all been organized as a group effort. It’s wonderful to divide the duties, the marketing needed etc. with more than one person. Also, I personally am much more relaxed with people I know and so feel safe to step out of my comfort zone and extend a hand to a customer walking by.
7. Pooled Resources
One writer may love to do readings and storytelling. Another may be a whiz with Wordpress. I know a bit about other social media like Twitter and Facebook. Pooling our talents together we get over three times more done than we would individually. We try to cater to our strengths so we can focus our energies on where we work best.
One writer sent out an email to share her excitement over the response from a potential publisher. She shared, “I valued your celebration with me even though the progress was just a tiny wee step.” We can trust each other with our feelings and share in each others’ successes.
Do you know of someone with similar interests, someone that you have something in common with? Consider creating your own co-op and reap the benefits of working on a team.