“Did she download it too? Why? Was it because of the billboard? The print ad? Word of mouth? Source: Author

8 Reasons Why Your Ad Attribution Approach Is Wrong

The problem with the Organic Ratio and how to track the impact of untrackable users instead

Tomas Pueyo
Nov 5 · 16 min read

This article breaks down all the shortcomings of Organic Ratios when analyzing the performance of digital advertising campaigns, and then describes two step-by-step ways to solve the problems.

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Tomas Pueyo

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