Marketing Strategy — ENGAGE

9 Goals of Social Media Posts

To Drive Traffic, Build SEO & Engage Fans

Jena Apgar
Jul 3, 2019 · 4 min read
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*****UPDATED June 2020*****

Leveraging the power and magic of social media marketing with clear and concise Goals of Social Media Posts. These goals and ideas can help elevate your communities and customer base in a dramatic way that contributes to the ultimate bottom line. But getting started without vision or strategy can be a recipe for disaster and wasted time.

It’s important you understand basic marketing fundamentals in addition to social media concepts. From delivering Value First to Compounding & Viral Success, applying these ten goals will ensure you build a solid foundation that will serve your clients, your brand and your bottom line.

1. Sell Less, Deliver Value First

Every day businesses everywhere are delivering hard sell pitches with no upfront value. Be different. There should be a MINIMUM 4 value posting for every sell type posting. For Instagram I recommend 1 in 9. These can come in many forms and help you in other areas below. Offer to buy your leads a drink before you ask to jump in bed with them.

You must add value to the client and the overall conversation. Focus less on those pesky conversions, KPIs and Google Analytics and more effort creating amazing and sharable content that will develop lasting relationships with influencers both online and in person. Take your customers through a journey, a path, and towards the end, when you have provided clear value, delivered the best goods and services, they will be your biggest sales voice.

2. Listen

Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

3. Focus

This ADD jack of all trades has tried and failed. You must deliver focused effort on your social media and content marketing strategies so that they build a strong and cohesive brand. For long term strategy there is a better chance for success with focused content than a broad strategy that includes everything you know or can bubble up in your head.

4. Quality over Quantity

Quality trumps quantity overtime and twice on Fridays at 10pm. DO NOT BUY FOLLOWERS or LIKES! Wouldn’t you prefer 1,000 fans who actually read, share and comment than 100,000 Twitter egg accounts who do nothing?

5. Patience, These Things Take Time

Social media and your blog & content marketing success will take time. It is possible to go viral and win the $1.5 billion dollar Powerball, but it’s far more likely that you’ll need to commit to the long haul to achieve your desired end results.

6. Build Influence by Leveraging Networks

No list of the Goals of Social Media would be complete without telling you the importance of spending time finding the most influential individuals online in your market that have audiences that are similar to the demographics you are trying to reach. The top influencers will have quality engaged audiences that will be interested in your products, services and business — but don’t leave out small and less well no names that are hungry to bring value to their audience and your brand. Twitter is the easiest way to reach out and connect with just about any business or influencer out there fast.

Try reaching out directly or better, start by sharing their content and actively following them as a super fan.

7. Be Accessible

Just like you were able to reach out to network above, be accessible yourself. Don’t push “POST” and then disappear. Interact with your audience. Ask questions and answer theirs. That means you need to consistently publish content on a schedule and more importantly, participate in conversations. Social media followers are a fickle bunch and will purge their ‘Follow’ list fast if you are no longer providing value.

ANSWER BACK! Would you ignore a direct question in person? No, not unless you were rude, so don’t ignore your fans online when they speak to you directly. Treat fans like you would if they were in your office standing in front of your desk.

8. Reciprocity

The conversation can’t be the all about you show. Don’t expect others to share your content, talk about you and never see any of the social love. Spend a portion of your social media time focused on sharing and talking about content published by your key networkers, influencers and partners.

9. Compounding & Viral Success

If you publish amazing, quality content and work to build your online audience with quality, engaged followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more. This is the awesome. This is one of the ultimate goals of social media posts, to go viral across the inter webs of data, info and cute kitten videos.

After changes made to the Google search algorithm, the more social signals (AKA shares) your content receives, the higher you will rank organically on Google search results. Its SEO done socially.

What are Key Goals of Social Media Posts for You? Let us know in the comments below!

Additional Medium Articles for Social Media Post Ideas for each Month of the Year complete with descriptions and hashtags to join the global conversation:

*****UPDATED June 2020*****

Jena Apgar is an international speaker, digital agency CEO at Warfare Marketing, co-founder and trainer at Business Growth Network with the popular 90-Day Double My Business Challenge, and co-host of the popular videocast, DoubleFunnel.tv, which takes you through what it takes to build a 6–8 figure business, to double your business, leveraging marketing strategies, funnels and traffic tactics. Join the 4,000 readers getting a dose of my best and most controversial marketing & business content. Join here.

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Jena Apgar

Written by

Mother of 3 dragons, Kartra Queen, and Social Media Weirdo with a weakness for Mint Green Tea and Dallas-esque Champaign Campaigns.

The Startup

Medium's largest active publication, followed by +771K people. Follow to join our community.

Jena Apgar

Written by

Mother of 3 dragons, Kartra Queen, and Social Media Weirdo with a weakness for Mint Green Tea and Dallas-esque Champaign Campaigns.

The Startup

Medium's largest active publication, followed by +771K people. Follow to join our community.

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