9 Little Insights I Wish I Knew When I Started Using My Personal LinkedIn to Build My Business

Observe what works (and stop doing what doesn’t)

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I overcomplicated my LinkedIn.

I thought every post needed to be flawless.

I assumed every word had to be meticulously chosen.

I spent hours analyzing analytics and stressing over how my posts would perform.

All of this left me overwhelmed — long before I even hit the post button.

In reality, LinkedIn is much simpler than I was making it out to be.

It’s not about perfection.

It’s about strategic consistency.

This means constantly simplifying your approach to focus on steady growth, which is done by treating each post like a new experiment.

Observe what works (and stop doing what doesn’t).

This was the most important lesson I’ve learned about building a business on LinkedIn —

You grow on LinkedIn by learning, adapting, and showing up regularly.

Knowing this when I started would have saved me a lot of unnecessary stress.