9 really important lessons I learned from building a 6-figure online fitness business
I quit my job to build a location independent business and to enjoy the freedom that comes with that.
But like many other people who embark on any journey — I didn’t realize all of the challenges I would face down the road.
Of course with all of those challenges, came amazing lessons, that I am grateful for.
Here are those 10 things that I hope all purpose-driven entrepreneurs remember when building their online business and brand.
1. Focus on the people first. I say this because for quite some time I was focused way too much on myself. How many followers I had, likes, comments…how people would perceive me…how good (or bad) I looked in that video, or photo…that kind of stuff. And in focusing on this stuff…my attention was now on myself, and not on the people I was serving. The people who I coach and mentor now, I always tell them this. Focus on serving your people first. Place all of your focus on your people, and you won’t be second guessing what you put out there.
2. Don’t be in it to just make money — and when the money comes, don’t attach your happiness to that. Whenever that $3,000 or $6,000 paypal notification came through when I enrolled a new client — I would get ecstatic and feel good. What’s not to feel good about, right? What I didn’t realize then, was that every time I got overly happy about the money — I would get overly…not happy…when I didn’t enroll a new client! What I learned from that is that if I attach my joy and happiness to how much money I’m making, I’ll be miserable whenever I don’t enroll a client, or when a client doesn’t renew. By focusing on SERVICE over money, I allow myself to detach from the numbers and focus on guiding whoever is in front of me. Money follows value.
3. I’m my own boss - and that comes with holding myself accountable. It’s easy to screw around when you don’t have to meet quotas or report back to someone. Self-accountability and self- discipline is something I am still striving towards, and if you lack these two very important skills — then perhaps being your own boss is not for you.
4. Investing in a coach/mentor/course is the smartest thing you can do. Imagine just for a moment, if you can get to where you want to go in 6 months, versus 3 years…you’d want the shorter route, right?! Awesome — investing in someone who has achieved similar results to you — is how you’re going to take that more effective and efficient route to where you want to go. I’ve personally invested tens of thousands of dollars in coaches, mentors, products, courses, books. and guess what — I wouldn’t be where I am today if I hadn’t done that. THat doesn’t mean you NEED to invest in yourself — but remember this; Michael Jordan, Tony Robbins, and Jeff Bezos — all have mentors and coaches. Nuff’ said.
5.Save the busy work for later. There are two types of work. Busy work, and productive work. Be very mindful of when you’re doing busy work to avoid the productive work. I found myself often doing the busy work to avoid the productive, deep work — that actually moved the needle in my business. The productive work is sometimes not as appealing as the busy work, but if you want to see massive results, be mindful of how you’re spending your time and track the quality of work you are doing everyday.
6. It’s pretty lonely — even though I have an amazing online network of meaningful relationships — I realized I crave that everyday human interaction. So I’ve made it a point to meet clients at cafes and go to events to socialize.
7. Comparison is the thief of joy. Literally. If I had a dime for every time I got discouraged when I saw other people who were way “above” me, well.. you know how it goes — I’d be a millionaire! This, I’m still working on. I often catch myself still comparing my journey with others journey’s — and whenever I do that, I gently and simply remind myself that I am exactly where I need to be, at this very moment.
8. “What’s one thing I need to do today that will bring me 0.1% closer to where I want to go?” I didn’t ask myself this question enough. Ask yourself this question everyday, multiple times per day if you want to make strides.
9. Creating from a state of lack or fear only breeds more lack and fear. Instead of trying to achieve something because we feel like we are not good enough; what if we shift our state to abundance and from that place, we then take action? Whether I’m working on creating a piece of content, or an online course — I always assess the state I’m in prior to creating. If I feel like I’m taking action that is birthed from fear or lack — I shift my internal state to that of gratitude and abundance and then move forward.
I kind of wish I knew these things before I had started, that would have saved me a lot of stress, time, money, and effort.
Well, at least now I can help others along their entrepreneurial journey and show them a direct path to their success.
All in perfect timing.