A 10-step Checklist for Creating Killer Content
This is one of a series of essays originally published in book form as The Content Marketing Hurricane. If you’re interested in a well-rounded content marketing strategy designed specifically for SMBs and solopreneurs, here’s a table of contents to the whole series.
THINK ABOUT YOUR AUDIENCE
No matter how many pieces of content you’ve created, or how good you think you are at doing so, I would advise you to always take the time to think about your target audience before creating another piece.
You see, it’s very easy to slowly but surely stop talking to your audience and start talking to yourself. After all, you’re the person you know best, and therefore, you’re the easiest person to speak to.
And creating content for yourself is going to do about as much good as talking to yourself would.
In an effort to assist American small business owners to improve their communications, the National Criminal Justice Reference Department of the Federal Government put together a “Communications…
