The Startup
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The Startup

Illustration by Justin Secor

A behavioral approach to product design

The four stages of behavior design

Stage 1: Grab attention

Stage 2: Influence decisions

Stage 3: Facilitate action

Stage 4. Sustain behavior

Final thoughts

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Aaron Otani

Aaron Otani

Designer @Google. Previously @Opower, design fellow @KPCBFellows.

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