The Startup
Published in

The Startup

A brand guide to building content capabilities in-house

This piece was originally featured on Glossy on October 15th, 2019

Across fashion and beauty, both established and emerging brands have become serious about investing in content. The challenge is that they don’t always know where to start or how to set up streamlined content operations. As a result, they’re opting to outsource content to publishers’ content studios…

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Ana Andjelic

Ana Andjelic

23K Followers

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.