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The Startup

A Brief But Powerful History of the Color Purple

By: Dov Michaeli, MD, PhD

For much of history, the color purple was hard to get leading the elite to keep the color for themselves. Then came the age of enlightenment.

Photo source: iStock Photo

Let me tell you a story. It’s about the brief but powerful history of the color purple. But first, let’s start with a relevant observation from our trip to the Andes.

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