The Startup
Published in

The Startup

A Brief Primer On Targeted Advertising

At this point I think most people know that there are companies that buy and sell data online for the purposes of advertising. But you may not realize how the system works or what it looks like under the covers.

In this article, I will take a look at the systems and companies involved in targeted advertising. I’ll also walk through how and why this system developed, as well as exploring some issues with this system.

How We Got Here

--

--

--

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +756K followers.

Recommended from Medium

Why Good Digital Privacy Legislation Is So Hard to Get Right

Is Apple Actually The Champion of Digital Privacy?

Right to privacy — Limiting Google (Android)

Privacy invites Law, Tech, and Business — what a dinner party

If You Liked It Then You Shoulda Put a Lock On it

A Human-Centered Paradigm for the Web

How You Can Protect Your DNA Information If You Take An At Home Genetic Test

Data Privacy In The Time of Coronavirus

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Robert Quinlivan

Robert Quinlivan

Robert is a writer and software engineer. robert@rquinlivan.net - www.rquinlivan.net

More from Medium

3 Aspects of Artwork Investing

End of the F1 Season, Dr Pepper in Paris, Audio Quality and Fine Wines

Why Is Big Tech moving into payments? One reason: So you’ll buy more