The Startup
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The Startup

A Brief Primer On Targeted Advertising

At this point I think most people know that there are companies that buy and sell data online for the purposes of advertising. But you may not realize how the system works or what it looks like under the covers.

In this article, I will take a look at the systems and companies involved in targeted advertising. I’ll also walk through how and why this system developed, as well as exploring some issues with this system.

How We Got Here




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Robert Quinlivan

Robert Quinlivan

Robert is a writer and software engineer. -

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