A brilliant idea is not enough

4 brand lessons for startups

Throughout my career, I have worked for many established companies. Mostly, this work has involved redesigning their brand through a detailed analysis of their current strategies, or tracking their products and users to formulate a better approach to reach a bigger and/or more suitable market.

However, the imagination and consistency needed to develop start-up branding projects require a set of experience, knowledge, flexibility and understanding not comparable to the work I do for established companies.

I have noted that start-ups are usually restricted in both funding and time. Some of them confuse their mission for their vision, while others are unsure about where to find their target. Many don’t have a story to share.
But there is one crucial aspect that they all have in common: brilliant ideas!

I have seen very few startup CEOs getting their branding right, before they spend all their money on marketing bells and whistles.

That’s why I’m going to share the priceless lessons I learned through developing brand strategies for young companies. Specifically, I will share my recent involvement in the development of the start-up baby…