The Startup
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The Startup

A brilliant idea is not enough

4 brand lessons for startups

Throughout my career, I have worked for many established companies. Mostly, this work has involved redesigning their brand through a detailed analysis of their current strategies, or tracking their products and users to formulate a better approach to reach a bigger and/or more suitable market.




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Chiara Aliotta

Chiara Aliotta

Founder and Art Director of Until Sunday. She has many years of experience in brand development. In 2016 she launched her new adventure, The Pattern Tales.

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