A Call for Great Stories: We’re Reimagining The Startup, Medium’s Largest Publication with +680K Followers

Introducing our new strategy: The Startup is turning the page. This mini-guide explains everything you need to know to join our roster of contributors.

The Startup
Aug 17 · 7 min read
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Credit: Quote | Image

By Caitlin Raux Gunther

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(source: Bukowskis)

Great things take time — and a lot of planning.

Speaking of which, as we approach the seven-year mark since our launch, we’ve been doing a lot of planning for the future of The Startup.

We’ve decided to reimagine our publication. Here’s why.

The other day, I told a close friend about my new role at The Startup. After offering her congratulations, she asked, point-blank: Caitlin, what is The Startup?

And trust me: great writing shines instantly.

So let’s start with our revamped editorial strategy.

To pull back the curtain on our editorial strategy, I think it’s necessary to consider four questions.

1. Who are we?

In short: The Startup isn’t just for tech entrepreneurs.

“It’s never been easier to start a company. It’s never been harder to build one.” — Naval Ravikant

Whether they’re thinking of building an internet empire, launching an AI startup, or looking for sustainable productivity advice, our stories empower readers with insightful perspectives.

2. What do we cover?

Big picture, our content falls into two categories.

  • Culture today: leadership, diversity, inclusivity, climate change and sustainability.
  • Technology: Artificial Intelligence, blockchain, cryptocurrencies, VR/AR/MR, IoT, robotics, data science, machine learning and big data.
  • Web dev and design: UX, UI, design, developing, programming, apps, software, hardware and SaaS.

3. How can I be published?

If you’re wondering how to increase your chances of becoming one of our writers, here, some tips for making your story shine when submitting to The Startup.

  1. Don’t skimp on the intro — You know what they say: first impressions are everything. We receive a lot of submissions that begin with a couple of lines and quickly cut to: X tips for doing Y better. Instead of rushing, get creative with your introduction. Drop us into the action; paint a vivid picture of a real-life example; come up with an attention-grabbing way to introduce us to your story, be it a shocking research finding or a little-known statistic.
  2. Master the headline — We can help you tweak this part, but the stories that immediately grab our attention already have strong headlines and subheads. Consider the stories that draw you in — do their headlines sound like clickbait-y advertisements? (The Secret to This Productivity Hack Will Shock You!) Or, are they thoughtful, high-quality propositions that leave you deeply curious for more. (Productivity Is About Prioritizing, Not About Time Management). I’m guessing the latter.
  3. Don’t transplant ideas — Again, we allow and even encourage you to rely on other publications to support your facts. But we do not accept the transplanting of another writer’s ideas entirely. (Also, it violates Medium’s rules against plagiarism.) Simply rewording doesn’t cut the mustard, either.
  4. Read our publication — Your birth story might be very interesting (I’m a new mom! I love birth stories!) but that doesn’t mean it’s a good fit for our publication. I can’t tell you how many submissions we get on topics that are completely unrelated to our publication. That, or a topic that’s already been covered (e.g., chances are, the story behind [insert big-name startup] has already been told). Take some time to browse our publication before sending us your story.
  5. Ask yourself: why? Why should the reader spend the time it takes (typically 5–10 minutes) to read your story? Will it add value to their lives? Will it entertain them? Could it change their way of thinking? It’s good practice to consider the “why” before you sit down to write anything.

4. How will The Startup support me, the writer?

During the editing process, we’ll work with authors to make their stories even better. We’ll also regularly share guides and tips for getting published. Consider this the first of an ongoing series of stories from The Startup, aimed at improving our communication and providing you the tools to get your great stories heard.

The Startup

Medium's largest active publication, followed by +717K people. Follow to join our community.

The Startup

Written by

Editors of The Startup (https://medium.com/swlh), Medium’s largest publication. We’ve just launched Curious (https://medium.com/curious), our new publication.

The Startup

Medium's largest active publication, followed by +717K people. Follow to join our community.

The Startup

Written by

Editors of The Startup (https://medium.com/swlh), Medium’s largest publication. We’ve just launched Curious (https://medium.com/curious), our new publication.

The Startup

Medium's largest active publication, followed by +717K people. Follow to join our community.

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