A Case for Building Authenticity in Content Creation
The reality for many marketers out there is that it’s becoming more difficult to create authentic content that stands out.
In a space of information overload, companies and marketers are moving away from shallow, bite-size pieces to more time in-depth content — to make their voice heard and build a more authentic experience.
In such times, publishing valuable content becomes the baseline.
In this article, I will share some key areas that show why long-form content is important to build authenticity.
1. All about data
It’s common knowledge that articles of about 1,200 to 2,000 words are typically considered long-form. Truth be told, these numbers are actually increasing, with 3,000 to 10,000 words now becoming the new standard.
Why? Because long-form content has proven to perform better in search engines, encourage more social shares, and increase on-page time exponentially.
When articles are longer, better researched, well-written, and keyword-optimized, they become…
