A Case for Building Authenticity in Content Creation

Andreea Serb
May 9, 2019 · 6 min read
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  1. Ideas
  2. Thought leadership
  3. SEO
  4. Evergreen content
  5. Recycle and repurpose

1. All about data

It’s common knowledge that articles of about 1,200 to 2,000 words are typically considered long-form. Truth be told, these numbers are actually increasing, with 3,000 to 10,000 words now becoming the new standard.

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  • BuzzSumo and Moz collaborated to analyze over 1 million articles, looking at how content, shares, and links are correlated. The insights revealed that long-form articles, defined as pieces over 1,000 words, are shared more than the short-form ones.
  • Noah Kagan of BuzzSumo analyzed the social share of over 100 million articles to identify what gets shared the most. The insights showed that the longer the content is, the more shares it gets; specifically, 3,000–10,000-word articles get the average shares of 8,859.
  • Brian Dean of Backlinko analyzed 1 million Google search results to identify the factors that impact search engine rankings, including article length. Results show that the average first-page result on Google contains 1,890 words.

2. A frame for valuable ideas

Today, experts across many industries can easily use their voice to self-publish stories and share unique ideas, experiences, and perspectives.

3. Thought leadership

Becoming a thought leader is all about sharing expertise and unique experiences with your readers.

4. Backed by SEO

Based on the data shared above, you should already be confident that if you write a long article, it will instantly have a higher chance of ranking well in Google.

5. Evergreen content

Yes, content is king, but evergreen content is the all-time ruler. Evergreen content never loses its value because it focuses on enduring ideas that will have currency for a long period of time, retaining its relevance because it addresses universal topics.

6. Recycle and repurpose

Finding ways to repurpose long content also helps to expand the longevity of the articles’ performance value and fills your editorial calendar with versatile content.


  • Share ideas — Devote research to a specific topic. Don’t be afraid to share ideas and dedicate time writing a compelling story. Think outside the box. Ask questions. Look for experts who have things to say.
  • Develop language agility — Competition is fierce and to be noticed, you need to write deftly. Also be personal, direct, and educational.
  • Put quality at the forefront Depth matters, quality matters, and this is the best way to create content that is qualitative.
  • Think consistency — Invest time and effort in your content and publish consistently. The process can be slow, but eventually, your audience will gradually grow and engage with your stories.

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Andreea Serb

Written by

Co-Founder @ www.growthtalk.co — Join the zero-waste knowledge movement! Content Strategist | Relentless Learner

The Startup

Medium's largest active publication, followed by +682K people. Follow to join our community.

Andreea Serb

Written by

Co-Founder @ www.growthtalk.co — Join the zero-waste knowledge movement! Content Strategist | Relentless Learner

The Startup

Medium's largest active publication, followed by +682K people. Follow to join our community.

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