A Case Study in Managing Co-Founder Conflict

Richard K. Yu
The Startup
Published in
9 min readFeb 27, 2018

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Assessing when the leaders pull the business in opposite directions.

This case study deals with the a series of complex social conflicts arising from a precariously established company culture at the new and rapidly growing company, Box, Inc. in 2015.

Box specializes in online file sharing and personal cloud content management, founded in 2005 with the company…

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