The Startup
Published in

The Startup

A Critique on ‘Woke’ Advertising

Photo by davisco on Unsplash

We live in a curious age, marked by corporate brands making a departure from their classic utilitarian intention to create and mediate value and edging instead into the business of ethical stands, social causes, and becoming one of those enlightened, golden-child companies-with-a-conscience. And what a rollercoaster ride this has been!

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store