A Customer-Centric Approach Worth $27.7 Billion
How user-centric marketing builds companies like Slack
“Welcome back, without Slack!” proclaimed the LinkedIn news article at the top of my feed, with 56,259 readers and counting.
I had to laugh — I couldn’t believe it.
It was the first day back to work in January after the holiday break. I was in the middle of drafting this very post, reading article after article about Slack’s incredible success (Salesforce buying them for $27.7 billion — hello!) and the customer-centric marketing strategy that led to such amazing growth.
And in the very same moment, people were in chaos online. Slack was completely down. According to The New York Times, Slack has over 10 million users worldwide, and over 750,000 companies use the service. What were we all to do without Slack?!
Luckily, only a few hours later, Slack was back up and running. But it does make you wonder, does an outage like this have any real negative impact on Slack’s number of users?
