A Day In The Life of a Creative Told Through Document Names and Coffee Orders
It started out as a joke on LinkedIn. John Espirian had posted something about best practice naming conventions, and I joined in with a joke about how I learned my lesson back in my uni days when i submitted ‘Psych-Essay-Final-Final.doc’ instead of ‘Psych-Essay-Final-Actually-This-Time-Though-I-Promise.doc’.
One thing lead to another, and I solemnly vowed to produce a short story told entirely through document titles, coffee orders, and email subject lines. If you work in a creative industry or in-house at an agency, this is for you.
Oat milk flat white, no sugar You have mail: Client brief
ThisBiz_WebCopy_About Page_V1.doc
ThisBiz_WebCopy_About Page_Internal Feedback R1.doc
ThisBiz_WebCopy_About Page_V2.doc
ThisBiz_WebCopy_About Page_V2_This_One.doc
ThisBiz_WebCopy_About Page_Client Feedback R1.doc
ThisBiz_WebCopy_About Page_Really???_V3.doc
ThisBiz_WebCopy_About Page_Client Feedback R2.doc
Long black, one sugar
ThisBiz_WebCopy_About Page_V4.doc
You have mail: Sorry!!!!
ThisBiz_WebCopy_About Page_V4.5.doc
You have mail: I love it! Can you make it a little more… Double shot cap, one sugar
ThisBiz_WebCopy_About Page_V5.doc
You have mail: I showed it to my friend
ThisBiz_WebCopy_About Page_V6_Final.doc
You have mail: I showed it to my coworker
ThisBiz_WebCopy_About Page_V6_Final2.doc
You have mail: I showed it to my yoga teacher
ThisBiz_WebCopy_About Page_V6_Final2_Actually.doc
You have mail: I showed it to my goldfish You have mail: What do you mean out of scope? You have mail: Can you just… Triple shot mocha, 3 sugars, extra chocolate
ThisBiz_WebCopy_About Page_V6_Final_Final.doc
ThisBiz_WebCopy_About Page_V6_Final_Final_Please_Make_It_Stop.doc
ThisBiz_WebCopy_About Page_V6_Final_Final_Revised.doc
You have mail: You have mail: You have mail: Triple espresso
ThisBiz_WebCopy_About Page_V6_Final_Final_Revised2.doc
ThisBiz_WebCopy_About Page_V6_Final_Final_Revised_Client_Feedback R????.doc
ThisBiz_WebCopy_About Page_V7_Million.doc
You have mail: Thank you!!!!!!!! Can you also help me with…
Shot of tequila
Originally published at https://tenderlcreative.com.au on February 9, 2020.