A Framework for Creativity

chris bohnert
The Startup
Published in
8 min readMay 30, 2019

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Pixar is one of the most creative companies in the world. It is also a business; and a successful one at that. Pixar sold to Disney for $7.4B in 2006 and it’s films have earned more than $13B at the worldwide box office.

Businesses need predictability, especially in production. However, the very product Pixar produces is, by definition, hard to predict. It is based on the creativity of a team of directors…

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