The Startup
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The Startup

A Great Design Career Starts with Ignoring Money

Money is not a goal, it’s a byproduct of success.

Man holding burning cash money
Photo by Karsten Winegeart

I’ve run my own one-person design business for 18 years. Through most of that time, I’ve never allowed money to influence decisions around which clients to work for or what design projects to take on.




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Benek Lisefski

Benek Lisefski

I’m a UX/UI designer from Auckland, New Zealand. Writing about freelancing & business for indie designers & creatives at

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