A Guide to Developer Marketing in 2020
Initial Thoughts
Stream provides Feeds, which allow developers to build event-driven applications similar to social media platforms such as Instagram, Facebook, or Twitter, in a matter of days versus months or years. Stream also provides Chat, a product that enables developers to rapidly build out a fully functional chat application for everything from a one to one messaging platform similar to WhatsApp to live stream chat experiences like that seen on Twitch.
As of today, over 500 million (and growing) end-users rely on Stream’s services to interact and engage with applications they love — that developers have built with Stream’s technology. Ok, now that we are done with our shameless plug, we want to share some thoughts about a different part of building a tech company — developer marketing. What is it? How can you use it?
In this post, we’ll outline the key areas in which Developer Marketing can help your business thrive by addressing the techniques that we have tried, tested, and practice here at Stream.
The Challenge
In your typical business, a sales team reaches out to businesses (B2B) or consumers (B2C). However, in today’s world, of technology startups (SaaS, IaaS, etc.), the focus of engagement has shifted towards developers (B2D), who consume API…
