A Guide to Launching on Product Hunt When You Have No Followers, No Email List, but a Decent Product

Some of us don’t have the luxury of a huge email list or hundreds of followers. Here’s how to launch when you don’t.

Chris Ashby
The Startup

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Photo by SpaceX on Unsplash

As I’m writing this my second launch on Product Hunt has made it’s way into the top 10 for the day (not super high, but still, hooray!)

And after failing miserably with my first Product Hunt launch (5 upvotes total), I wanted to talk about having (a bit) of Product Hunt launch success — without many followers (26 at time of writing), and without a big email list (46 at time of writing).

This is for those of you who want to maximise success on Product Hunt, but maybe don’t have the time or the ability to generate a large email list or a lot of followers first. Some things I learnt between my first and second launch that can help you with your launch.

A big caveat first

There’s no doubt, that having some email subscribers, having a good idea well executed, and having followers on Product Hunt can hugely increase your chances come launch day.

And there is no doubt that both setting up a good profile in advance, and spending about 1 month before your…

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Chris Ashby
The Startup

Founder, Designer & Creator writing about the future of user interface, design and creativity. Get weekly articles and more @ weareheroes.digital/designhero