A little less strategy, a little more action; why most successful companies fail at strategy

Mark Ridley
Jun 12, 2019 · 9 min read

I used to believe that strategy was a necessary component for success in business. We’ve been taught this in 50,000 books about strategy. We’ve looked to the military, been inspired by Sun Tzu, ogled the luminous foresight of Steve Jobs and Elon Musk. We’ve been sold the desirability of disruptive innovation and the lustre of…