A mentality for content strategists

Jennifer Schmich
The Startup
Published in
4 min readNov 20, 2019

One of the most important aspects of content strategy and being a content strategist is how you think about being one. Mentalities are cognitive frames for understanding the world, as values and norms that organize reactions and responses — a signature form of consciousness that seeds behavior.

Mentality and knowledge are two realms. You can take classes and complete projects to acquire knowledge: the…