A Millennial Marketing Mutiny — How Pastel Pink Became the New Beige

The Perils of Navigating Social Media in the Attention Economy.

Photo by Amy Shamblen on Unsplash

All these beautiful, curated, high-vibe, highlight reels.

They leave me confused.

Very confused. And a bit cold.

I wish I was oblivious, but I’m not.

Like a moth to a flame, I’m drawn in. I admit I do have a morbid fascination with Instagram influencers.

Pastel pinks, washed out whites, VSCO eat your heart out. It’s cute and carefully curated — but it has also become homogeneous, and generic.

Nil points.

But I’m *still* following.

Put together, collected, collated — and coyly presented for your acceptance and your likes…

Why do I find it so compelling?

Shudder.

I am my own person, finally. I mean, it took a lot of work. It’s still pretty shaky at the best times, and I’m only human, so I’m not yet immune to comparisonitis.

Oh, comparisonitis.

It’s the plague of our times.