The Startup
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The Startup

A Much Better Strategy Than ‘Find Your Niche’

And it’s not to be a generalist.

Photo by Paul Skorupskas on Unsplash

Successful internet writers will often advise you to ‘find your niche’. The argument goes like this: the internet is such a noisy place that we tune most of it out just to get through the day. We only pay attention to things that speak to us directly. So get hyper-specific with your message and your audience to find your…

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