A Peek at the Future of Marketing
By the end of the decade, marketing and advertising are going to look very different from what they do today. Already social media, big data, AI, geolocation and a bunch of other tech advances have vastly changed the way marketing works. Those changes are set to get faster, spread more broadly, and merge with other technologies like VR and AR. Eventually, this tech will infiltrate almost every aspect of our lives in ways we expect as well as ways that are surprising, gratifying, and, in some cases, maybe a little creepy.
Digital is just the beginning
Roughly 560 billion US dollars was spent globally on advertising last year. Around 204 billion of this, a little over a third, went to Facebook and Google. Considering the access these behemoths have to our data, it’s hardly surprising they are taking such a large chunk of the world’s advertising dollars.
The basis of a great marketing plan or campaign is accurate customer profiles. Effectively reach the people who match your ideal customer profiles and it’s hard not to see your sales grow.
The collation of our search queries, likes, dislikes, friends groups, professional groups, leads to some very telling data about us as individuals. Last year, the Scientific American ran an article explaining why the internet knows you better than your…
