The Startup
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The Startup

A Polite Reality Check for the Content Market

Your crash course in seeking reasonable, sustainable results from content in the modern digital age.

lightbulbs representing content strategy ideas

Are there any words simultaneously as promising and as vague as Content Strategy? For all that’s been written on this topic, most business owners and executives find themselves uncertain about the specifics of what…



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Emily Sinclair Montague

Author & Full-Time Writer. Embracing life’s chaos one word at a time. Get in touch at (or don’t, but I love the attention)!