The Startup
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The Startup

A Simple Strategy for Helping Entrepreneurs Make Difficult Decisions

Every entrepreneur faces challenging choices, but making the decision doesn’t have to be hard

Photo by Michał Parzuchowski on Unsplash

A few years ago, I remember meeting with an entrepreneur struggling with a difficult decision.




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Aaron Dinin, PhD

Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @

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