A Step-By-Step Guide to Creating Proposals That Can Land High-Paying Writing Gigs

Everything I do to craft premium client proposals that don’t get rejected.

Simona Hostakova
The Startup
Published in
7 min readFeb 4, 2022


Photo by cottonbro from Pexels

One of the best ways to make money writing is pitching potential clients directly. It’s not an unusual approach, and many writers tried this — and failed.

I was one of them.

Although I managed to get clients just by reaching out saying, “Hi, I’m a writer experienced in the topic your blog/company talks about and I can write some content for you. Would you be interested?” I couldn’t offer my service for a high price — for a simple reason.

Unless you have a journalism degree, unique writing voice, and articles published in the biggest media outlets, asking $2000 for four 1,500-word articles will lead 99% of the time to rejection.

Why would clients pay you that much when they can find writers on Upwork or Fiverr for $50?

I have realized this truth after a few months of turndowns, so I started approaching clients differently. Suddenly, I got yes from the majority of people I reached out to.

If you’re wondering what led to these unexpected results, the answer is:

I started to craft very specific proposals.

This changed the whole writing game for me, and it can do the same for you if you carefully follow all the steps mentioned in this post.

Note: This advice is meant for writers with adequate experience and results to show off. But even as a beginner writer, you can find here many lessons that help you understand how to navigate your writing career and how to set yourself apart from the competition.

Do your research

I used to be a lazy writer who was sending out vague proposals that weren’t suited for the individual company or blog I was trying to target. After many rejections, I changed my approach.

When you take time to do the research before sending your pitch, in clients’ eyes you look like someone genuinely interested in working with them.

It doesn’t necessarily mean that only you can do this job. It simply shows that only you…



Simona Hostakova
The Startup

I share my best insights on marketing, writing, freelancing & personal growth | simonahostakova.com | Looking for writing jobs? https://bit.ly/3sx3X3J