A Step-by-Step Guide to Finding Your Niche
Find your specialised topic so you can stand out in an oversaturated market
Have you always wanted to be a content creator but you’re stuck because you don’t know what topic you want to focus on? I know exactly how you feel. I started a personal blog several years ago and just wrote about whatever interested me at the time. I suppose it could have been a lifestyle blog because I wrote about the food that I cooked, my career as a teacher, parenting, business ownership, photography, and a little bit of fashion. It was just a mish-mash of content.
I honestly felt that I was going nowhere because my blog was not getting any traction. I knew the number one thing to a successful business was to gain an audience, but it wasn’t happening for me. However, through my process of writing and general experimentation, I discovered what I enjoyed writing about and what content resonated with my little audience the most. That’s when I discovered the importance of niching down as a creator.
According to the dictionary, a niche is “a specialised segment of the market for a particular kind of product or service”. So rather than just being a ‘lifestyle’ creator, which is too broad, you should try to focus on a much smaller topic. If you create content about fitness and interior design and…
